ABOUT ME: I'm a fashion designer, as well as Co-Founder and Design Director of womenswear brand PHIREN. A lifelong fascination with how identity is communicated through visual media shapes everything I see and do.
FOCUS AREAS: As Design Director of PHIREN, I cover everything that has to do with product. On the design side, that includes inspiration, design, pattern-making, sample-sewing, directing fittings, and overseeing the sample factory. On the production side, I'm responsible for all technical packs and specs, coordinating with the factory, qc-ing shipments, and managing timelines. On the marketing side, I art direct and style all photoshoots--occasionally stepping behind the camera myself--as well as managing all post-production, and creating all media for social and marketing.
EDUCATION & EXPERIENCE: B.A. Stanford University (Art History), Masters of Fine Art, Academy of Art University (Fashion Design & Construction). Previous design work experience at Gr.Dano in San Francisco and Diane von Furstenberg in New York.
MY DESIGN PHILOSOPHY: I believe fashion is one of the most powerful tools we have at our disposal to communicate who we are to the world. We're all different, and nothing makes me happier than seeing people who look different--fully expressed and unique. The very best work can be simultaneously subtle and breathtaking, wearable expressions of individuality.
CURRENT LOCATION: San Francisco.
CURRENT INSPIRATION: The American West.